How to stand out in a crowded food and drink industry

Breaking the Mould: Unlocking Innovation in Food & Beverage. How to stand out in a crowded industry 

The food and beverage industry is tough—price wars, crowded shelves, and endless competition. But what if you didn’t have to compete at all?

This interactive session introduces Blue Ocean Thinking, a strategy that helps food and drink brands break free from the pack and create their own market space.

Kindly hosted by entrepreneur Johnson Bada, Go-Geeper, in this webinar you will discover: 

• The difference between Red Oceans (crowded markets) and Blue Oceans (untapped opportunities)
• How to stand out with value innovation—without slashing prices
• Real-world examples of food & beverage brands that broke the mould
• A simple Eliminate-Reduce-Raise-Create framework to rethink your product, branding, or business model
• Actionable steps to position your start-up for long-term success.

About the speaker

Johnson Bada is a visionary entrepreneur, technologist, and sustainability champion driving innovation at the intersection of agriculture and technology. As the Founder of Go-Geeper, he is transforming the food value chain in Nigeria with cutting-edge solutions that empower farmers, optimise productivity, and enhance food security.

Johnson has pioneered innovations that bridge the gap between technology and food security. His leadership is shaping the future of agritech in Africa, driving scalable, eco-friendly farming models that empower communities and ensure food resilience.

About Go-Geeper 
Go-Geeper is a pioneering agritech company transforming the agricultural value chain through technology, sustainability, and market integration. With a presence in Nigeria and the United Kingdom, they are bridging food production, processing, and distribution gaps to enhance food security and economic empowerment.

In Nigeria, Go-Geeper operates on 500 hectares of agricultural land in Ondo State. Their integrated approach spans farming, agro-processing, technology, and agro-tourism, creating multiple revenue streams while tackling inefficiencies in the food system. Their technology platform connects farmers to market intelligence, financial services, and off-takers, ensuring better yields and fairer prices.

In the UK, Go-Geeper leverages world-class research and strategic partnerships to drive innovation in climate-smart agriculture and food processing. We collaborate with institutions to adopt best-in-class agricultural practices and develop data-driven solutions to optimise farm productivity.

Go-Geeper is at the forefront of reshaping Africa’s agrifood industry. Their mission is simple: to empower farmers, reduce food waste, and build a sustainable food system that benefits both local and global markets.

gogeeper.com/