Using video production to spotlight your food brand

In a world obsessed with fleeting likes and 10-second reels, it's easy to mistake social media vanity metrics for real business impact. Many food and drink businesses chase viral short-form video fame, only to get lost in the noise. They give up, thinking video doesn't work. 

In this session, Chris Wade, The Kent Video Company, will explain how there’s much more to video.   Beyond the short-lived hype of 1 viral clip, discover how longer, high-quality video testimonials build brand trust and drive explosive sales. This session reveals a proven blueprint (3.5X sales boost for a food client!) showing video's power as your next best sales tool. Let your clients be the storytellers. Genuine endorsements are powerful, and Chris will prove how even one highly targeted view can lead to a sale.

You will leave this webinar with a better understanding of the power of videos and how they can be used as a sales tool, the next best thing to being in a room with that potential client. You will start to look beyond chasing likes on Tik Tok and learn how video could be used to help promote your food brand, products and operations to customers, investors and new partners. 


www.thekentvideocompany.com
www.dogbrainvideos.com 

About the speaker 
Chris Wade has been directing, producing and creating videos for over 15 years across an extremely broad web of industries. From TV music videos, to the world of bioscience and technology. Currently, he produces videos within the horti-tech and food and hospitality sectors for hort-tech company Evogro. He also runs two video production companies: The Kent Video Company focusing on boosting the area of Kent as a county, and a creative music video business Dogbrain Videos, firmly planted within the music industry. 

About the Kent Video Company 
The Kent Video Company was launched in 2020, with a clear initiative to create high-quality videos for businesses, organisations and local governments. Their main mission is to boost Kent as a county, one video at a time. Working with Kent-based councils, funding organisations and cutting-edge technology companies, their shoots have given access and first-hand insights to multiple projects across the county, including many food innovation projects with Growing Kent & Medway. With each shoot, they meet, learn and grow with the people who make Kent such an amazing place for business and growth.