How to make your food and drink brand stand out from the crowd

How do you make your food and drink products stand out in a crowded market sector?

Walking down any supermarket or grocery aisle highlights just how many products are competing for consumers' attention. So how do you ensure your product is the one flying off the shelves?

Shoeb Assad, an experienced marketing consultant growing global food brands, will help your products get the right attention.

This webinar will demonstrate the importance of understanding the needs of your customers to get your branding and marketing right. Shoeb will explain marketing and branding concepts and relate them to best-in-class real-life examples from his past UK experiences.

This session will help you understand how to:

• Focus on your customer needs
• Find your niche
• Develop and implement activation plans to get to your desired outcome.

About the speaker

Shoeb Asad is a passionate marketing professional with 20+ years’ experience in Consumer Goods/FMCG and OTC sector with extensive coverage in both Food & Personal Care Categories for some of the globally renowned companies e.g. Unilever London (Global & UK divisions), GSK Consumer Healthcare, Osem – Nestle UK, Church & Dwight UK Limited, Premier Foods UK Limited.

He possess strong experience/skills in brand building, brand development / Innovation / NPD, consumer insights, communication development (Digital marketing campaigns, social media, blogging, Influencer activity).

He gained his MBA with majors in Marketing (1999) and apart from his full-time marketing job, he is also a guest speaker on marketing & part-time lecturer in various business schools (Kent Business School & BPP University) in London delivering lectures in brand building & Innovation/NPD.