About
Tracey is an authentic and passionate product development professional with over 30 years’ experience in business leadership, innovation, strategy, brand, and team building.
A confident communicator with demonstrable successes across FMCG retail, manufacturing and brand, having held leadership roles which include positions within Sainsburys, Tesco, Bakkavor, and Jamie Oliver Licensing Limited.
Experience of working with a wide range of businesses – with turnover from £15m through to leading a retail super category with sales of over £2bn.
Creation of new retailer specific brands with annual sales up to £10m
Experienced in product, concept, and brand development across a variety of product categories:
- Prepared produce
- Food on the move
- Beers wines & spirits
- Ready meals
- Frozen
- Impulse
- Confectionary
- Packaged & speciality foods
- Dairy
- Party food
- Deli
- Household
- Baby
- Free from
- Pet
- Personal care
- Cosmetics
Detailed understanding of project management, ideation, commercialisation, brand building, stage gate process, and use of consumer insight data / research to build compelling propositions.
Tracey is a strategic thinker who is passionate about product, people, provenance, & performance.
How can I help...
- Innovation – ingredients, product, packaging
- Idea development
- Proposition Building
- Business Development
- Leadership / Culture
- Development stage gate process
- Retailer / customer relationship development
- Brand creation / brand guidelines & strategy
- Product launch & activation
- Business strategy
- Commercialisation
- Negotiation
- Consumer research
- Market review & trend spotting